Sun Pacific is the SoCal-based citrus distributor of Cuties oranges and other favorite fruit brands. Its headquarters occupies a single-story brick building in Pasadena. The exterior signage was worn and difficult to see so we provided a new design that both identifies the location and celebrates Sun Pacific’s flagship brands. We opted for a metal backing cabinet with a faux-rusted finish to hint at the company’s farmland roots. Vibrant, face-lit logos stand out against the red brick, perched high above a newly planted orange tree.