Galerija Belgrade

We designed and developed a novel civic wayfinding approach for Galerija Belgrade in Serbia. At the heart of the 250 acre Belgrade Waterfront development, this 1,000,000 sf retail center is the largest mall in the region. In keeping with the European streetscape concept of the interior, the wayfinding guides visitors along interior “streets” to public “squares”, each identified by metal wall plaques and paving inlays. It had its grand opening in October 2020.

Designed while at CallisonRTKL